Re:Finery
Privacy Policy
Version 2026-07-v1 Last updated: 19 July 2026.
1. Who we are
Re:Finery is a trading name of Really Clean Ltd, a company registered in England and Wales under company number 16462299. Our registered office is 55 Borough Road, Altrincham WA15 9RA. Re:Finery operates from Unit B, Systems House, Ocean Street, Altrincham WA14 5DH.
Really Clean Ltd is the data controller for personal data processed in connection with Re:Finery.
You can contact us about this policy or your personal data at info@re-finery.co.uk, by telephone on 07966 873385, or by writing to our operating address above.
ICO registration pending.
This policy explains what personal data we collect when you use re-finery.co.uk or our garment-care service, why we use it, who we share it with, how long we keep it and the rights available to you.
2. The data we collect
When you place an order: your name, email address, telephone number, billing and delivery addresses, the items and services you purchase, order notes, your declared item-value band where applicable, your chosen delivery method, and your answer to whether your item still has its original care label.
Payment data: payments are processed by Stripe. We do not receive or store your full card number. We receive limited transaction information such as payment confirmation, payment method, card type and the last four digits where supplied by Stripe.
When you tell us about your item: after ordering, you may upload photographs of your item and its care label and add notes about stains, damage, fabric, condition or any other concern. Please do not include people or unrelated personal information in photographs unless necessary. Any incidental personal information visible in an uploaded image will be treated as part of your order record.
When we receive and process your item: photographs taken on arrival and after treatment, inspection and quality-control notes, tracking information, and correspondence with you about your order.
Records of choices, acknowledgements and consent: we may record your acceptance of our Terms and Conditions, your care-label answer, any no-care-label acknowledgement, your marketing preference and any optional consent for marketing photography. Records may include the wording and version shown, date and time, order reference and IP address.
When you contact us: your contact details and the content of emails, telephone calls, forms or other messages.
When you browse our website: technical and usage information such as IP address, device and browser information, pages visited, referring website and interactions with the site, collected through cookies and similar technologies as described in section 8.
Most order and delivery information is provided directly by you. We may also receive transaction information from Stripe and collection, delivery and tracking information from our courier providers.
Information marked as required during checkout is needed to enter into or perform our contract with you. If it is not provided, we may be unable to accept or fulfil your order. Marketing choices and consent to use images in marketing are optional and do not affect the service you receive.
3. Why we use your data and our lawful bases
| What we do | Lawful basis | Why |
| Take, administer and fulfil your order, including payment confirmation, courier arrangements, service emails and contacting you about inspection findings | Performance of a contract | We need this information to provide the service you ordered |
| Keep financial, transaction and tax records | Legal obligation | We are required to maintain appropriate business and accounting records |
| Keep evidence of orders, communications, Terms acceptance and care-label acknowledgements | Performance of a contract and legitimate interests | To administer the service, demonstrate what was agreed and establish, exercise or defend legal claims |
| Photograph items on arrival and after treatment as condition and quality-control records | Legitimate interests | To document condition, maintain service quality and support fair resolution of queries, disputes or claims |
| Use photographs and notes you upload to assess your item and plan its treatment | Performance of a contract | To provide advice and carry out the service safely |
| Use anonymised before-and-after photographs in marketing | Consent | Only where you have actively agreed; you may withdraw consent at any time |
| Send marketing emails about Re:Finery services, offers and care guidance | Consent | Only where you have opted in; every marketing email includes an unsubscribe option |
| Analyse website use and measure advertising | Consent for non-essential cookies and related technologies | Non-essential analytics and advertising technologies are used only in accordance with your cookie choices |
| Prevent fraud and protect our website, customers and systems | Legitimate interests and, where applicable, legal obligation | To maintain security, detect misuse and reduce payment or account fraud |
Where we rely on legitimate interests, we consider the nature of the information, the effect of the processing and your rights. You may object to processing based on legitimate interests as explained in section 9.
We do not use your personal data to make solely automated decisions that produce legal or similarly significant effects on you.
4. Photographs of your items
Photographs you send us. After ordering, you may upload photographs of your item and care label so that we can understand its condition, assess what may be achievable, plan treatment and contact you if we identify a concern before work begins. These photographs are linked to your order and may be viewed by authorised members of our team.
Photographs we take. We may photograph your item when it arrives, during inspection, after treatment and during quality control. These images document condition, help us deliver and review the service, and may support the investigation of a complaint, damage allegation or insurance claim.
These photographs form part of our internal order record. They are not used publicly unless you have separately consented to marketing use. They are retained in accordance with section 7.
Marketing use is separate and optional. Where we ask for permission to use anonymised before-and-after images in our website, social media or other marketing, we will only do so after you have actively consented. We will not include your name, contact details, order number or other identifying order information. You may withdraw consent at any time by contacting us. Withdrawal will stop new uses, although we may not be able to remove copies already lawfully printed, shared by others or incorporated into material already in circulation.
5. Who we share your data with
- Courier and delivery providers, including DPD: information needed to arrange collection or delivery, provide tracking and send delivery notifications.
- Stripe: payment and transaction information needed to process payments, prevent fraud and meet Stripe’s own legal and regulatory obligations.
- Intuit Mailchimp: your name, email address and marketing preferences where you opt in to email marketing.
- Website hosting, cloud, security and IT service providers: suppliers that host, maintain, secure or support our website and business systems.
- Google and Meta: website and advertising data where you consent to the relevant analytics or advertising cookies.
- Professional advisers, insurers, claims handlers, regulators, law-enforcement bodies and courts: where reasonably necessary for advice, legal compliance, insurance or legal claims.
- A buyer, investor or successor organisation: where necessary in connection with a genuine sale, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection safeguards.
Service providers acting on our behalf may use personal data only for the agreed purpose and under appropriate contractual obligations. Some organisations, such as payment providers, may also act as independent controllers for parts of their processing.
We do not sell your personal data.
6. International transfers
Some suppliers may process or store personal data outside the United Kingdom. Where this involves a restricted transfer, we require an approved transfer mechanism and appropriate protection. Depending on the recipient and destination, this may include UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework for participating organisations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another mechanism permitted by UK data-protection law.
You may contact us for further information about the safeguard relevant to a particular provider.
7. How long we keep your data
| Data | Usual retention period |
| Order, transaction, payment and accounting records | Six years from the end of the company financial year to which the record relates, or longer where required for an enquiry, dispute or other legal reason |
| Photographs, inspection notes and quality-control records relating to an order | Usually 12 months after the order is completed, or longer where reasonably needed for a complaint, dispute, chargeback, insurance matter or legal claim |
| Records of Terms acceptance and care-label acknowledgements | Usually six years after the relevant contract ends, or longer where a dispute or claim remains open |
| Optional marketing-photography consent records | For as long as we rely on the consent and for an appropriate period afterwards to record the consent or its withdrawal |
| Email-marketing data | Until you unsubscribe, consent is withdrawn or we determine that the record is no longer active; we may retain limited suppression information so that we respect your opt-out |
| Enquiry correspondence where no order is placed | Usually 12 months after the enquiry is closed |
| Cookie and consent-management records | For the period stated in our cookie settings or as reasonably needed to evidence your choices |
These are our standard periods. We may keep information for longer where required by law or reasonably necessary to establish, exercise or defend legal claims. When information is no longer required, we delete it or anonymise it.
8. Cookies
Our website uses essential cookies needed for functions such as the basket, checkout, account security and consent management. With your permission, we may also use analytics and advertising technologies, including Google Analytics, Google Ads and the Meta Pixel.
Non-essential cookies and similar technologies are used in accordance with the choices you make through our cookie banner. You can review or change those choices at any time using the Cookie Preferences control in the website footer.
Further information about individual cookies, providers, purposes and durations is available through the cookie banner or Cookie Preferences panel.
9. Your rights
Depending on the circumstances, UK data-protection law gives you rights to:
- ask for access to your personal data;
- ask us to correct inaccurate or incomplete data;
- ask us to erase data in certain circumstances;
- ask us to restrict how data is used in certain circumstances;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- receive certain data you provided in a structured, commonly used and machine-readable format, and ask for it to be transferred where applicable; and
- withdraw consent at any time where we rely on consent, without affecting processing carried out before withdrawal.
These rights are not absolute and exemptions may apply. To exercise a right, email info@re-finery.co.uk. We normally respond within one month, although the law permits an extension in some circumstances. We may ask for information needed to confirm your identity. There is normally no charge.
10. Marketing choices
We send marketing emails only where we have a lawful basis to do so. Where we rely on your consent, you can withdraw it at any time by using the unsubscribe link in any marketing email or contacting us.
Opting out of marketing does not stop service communications needed to administer an active order, such as payment confirmation, inspection queries, tracking updates and dispatch notifications.
11. Security
We use appropriate technical and organisational measures designed to protect personal data. These include encrypted HTTPS connections, payment processing by Stripe, access controls, security monitoring, software maintenance and limiting access to people who need the information for their work.
Photograph storage and access. Photographs uploaded through the item-details form are stored in access-controlled storage and are not placed in the public WordPress Media Library. They may be accessed only by authorised members of our team through protected administrative links. We apply file-type, file-size and access controls designed to prevent unauthorised access. Please avoid including faces, addresses, documents or unrelated personal information unless necessary for us to provide the service.
No online service can guarantee absolute security. If we become aware of a personal-data breach, we will investigate it and make any notifications required by law.
12. Changes to this policy
We may update this policy when our services, suppliers or legal obligations change. We will post the current version on this page and update the version number and date above. Where a change is significant, we may also provide a prominent website notice or contact affected customers where appropriate.
13. Complaints
Please contact us first if you have concerns about how we use your personal data, and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office. Current contact details and complaint guidance are available at ico.org.uk, or by telephone on 0303 123 1113.